I'm
Rohan
Senior Product Designer
Designing the next wave of digital sports experiences at CBS Sports that fans actually love
currently designing
from Mumbai
5+
Years of Experience
20M+
Users Impacted
6
0 to 1 Project Deliveries
projects
showcase
Reimagining how millions discover sports stories. Currently redefining the app’s core feed to make sessions longer, smarter, and more personal.
Defined direction & leading design across discovery → vision → execution
In alpha testing - early tests show higher engagement and stronger session retention
Paw-tected NDA Zone 🐾
A very loyal pup is guarding my NDA work. Give him the password and he’ll step aside. 🤗
And a touch of social media familiarity
Letting Sports Fan Voice Their Opinions!
No more clickbait headlines. Every post tells a story.
Expanding the game beyond the app. Design-led initiative to bring live scores to the Home and Lock Screen through Widgets & Live Activities
Drove the initiative from concept to ship, collaborating across iOS, backend, and product teams.
30% lift in re-engagement from users who used Widgets & Live Activities
Positive sentiment from users and stakeholders alike
Fixed a cluttered navigation and turned it into a faster, modular system.
A complete redesign of the CBS Sports web navigation to simplify discovery and improve usability.
ROLE
Led end-to-end redesign, collaborating closely with product, research, data, and engineering teams.
OUTCOMES
20% improvements in NPS
2x retentions
Scalable, Reusable modular system
Redesigned the CBS Sports scoreboard pages to make it easier to track multiple games and watch videos without feeling interrupted.
Led UX & visual direction, collaborating with product, data analytics, and engineering.
Users could track 3-4x more games at a glance
Drove a 4x revenue lift through video improvements
Introduced a new compact score card
to consume more games at a time
Redesigned a decade-old app for how drivers actually work today.
Gave the mobile app a modern, streamlined interface built for speed and clarity.
Led UX & UI redesign, collaborating with product and engineering teams.
App Store ratings went from 2.5 to 4.5
Built a Design System from scratch
Made vehicle inspections 2× faster for drivers on the move. Reworked the entire inspection flow within the CarsArrive app to reduce steps, clarify input requirements, and eliminate common pain points
Led UX & UI redesign, collaborating with product and engineering teams.
Made inspection times 2x faster leading to more time saved for drivers & faster turnaround times for businesses involved
and a few other side quests
Non-Profit
Redesigned Clover Hogan's non-profit Force of Nature's website that led to 4x more page views and 2x more inquiries
Roxe Inc.
Blockchain Startup
Partnered directly with the SVP, Product Managers and Lead Designer to develop intuitive user flows for Roxe’s blockchain based consumer & merchant mobile apps
BollyCoin NFT
Web 3 Startup
India’s first NFT project backed by superstar Salman Khan for their Staking, and DAO pages along with a few sections on their landing page. 💰
my
approach
Always like to start with what the best version of a product would look like and steps back from there to ultimately reach there ;)
I break messy problems into actionable steps and deliver measurable impact.
Ugly prototypes are better than perfect ideas stuck in my head. Test, tweak, repeat.
Not everything gets built; technical limits or shifting priorities often get in the way ;but the spirit of the solution remains.
Users, business goals, and technical feasibility all matter.
I explore how a solution can ripple through the product ecosystem, creating cohesive and flexible experiences rather than isolated fixes.
These are some kind words from the people I have worked with in the last 5 years. Design Directors, Founders, Product Managers and colleagues :)
